A & L Taco Truck Rebranding
Objectives: A&L Taco Truck needs a new, improved social media campaign to enhance their social media presence. Their only social media is a Facebook account that has not been fully utilized. Social media is a great way to increase engagement, especially because A&L has limited operating hours and no storefront.
Social media platforms: I think that A & L should continue to use Facebook as that is where a majority of his target market is. A & L should include Instagram in their social media strategy. It is a great way of keeping consumers in the know.
Social media strategies: A & L should use video marketing to increase engagement. I envision a tour of the taco truck and/or the owner telling the story behind why he started the business. Consumer generated reviews would also increase business using Facebook's review feature. A & L could hand out business cards with every order at the taco truck, encouraging people to rate and review on Facebook.
Copy:
My family has been making tacos for years and we are so excited to launch our new and improved A & L Taco Truck. Thank you so much for all of your support! We are passionate about bringing you quality, authentic Mexican food and will continue to do so. To follow our journey check our Facebook page for more updates and follow our instagram @a.l.tacotruck
- Miguel
United By Blue Retargeting Campaign
Banner Ad 1:The first banner ad was designed simply, with the business mantra, “Business for Good.” It cuts through the noise because it causes people to wonder what makes the brand different. I recreated the brand font and logo and put it on all of the advertising pieces.
Banner Ad 2: The second banner ad features products that the consumer may be interested in. The products are both marked down as an incentive to check them out.
Retargeting Email: The email header was created simply with the brand name and logo to reinforce the top of mind mentality the company created within the consumer. The email is crafted with short sentences that pack a punch. United By Blue's communication is to the point - while always trying to prove a point. United By Blue uses an informal tone. The two products in the email are from the retargeting ad. It was also important to use the “Business For Good” mantra because it reminds the consumer of the original ad and why it is beneficial to purchase from United By Blue.
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